Influencer Course Overview
The course lasts six months and takes place weekly on Thursdays, from 5:00 PM to 9:00 PM.
Who Can Apply
Minimum age: 18 years
Course Structure & Curriculum
This course offers a balanced integration of theoretical knowledge and practical applications, ensuring a comprehensive learning experience.
Influencer Course Modules
Module 1: Understanding Influence
Contents: 1.1. What is influence?; 1.2. The rules of influence; 1.3. Benefits and importance of influence; 1.4. Understanding human behavior; 1.5. Building unshakable credibility; 1.6. Persuasion and influence techniques in business; 1.7. The importance of decision-making processes; 1.8. Maintaining your ability to influence; 1.9. The three fundamental influencer tactics
Module 2: Building an Audience – Part I
Contents: 2.1. Optimizing your social media feed; 2.2. How important is your name?; 2.3. Choosing the right social media platforms and audience types; 2.4. Your blog as a branding tool; 2.5. Practical applications
Module 3: Building an Audience – Part II
Contents: 3.1. YouTube video creation; 3.2. Instagram strategies; 3.3. Content creation essentials; 3.4. Understanding and growing your audience; 3.5. Practical applications
Module 4: Creating Your Personal Brand – Part I
Contents: 4.1. “I” stands for engagement; 4.2. V/S/L framework; 4.3. Photography strategies; 4.4. Video recording techniques; 4.5. Facebook Live essentials; 4.6. Production fundamentals; 4.7. Practical applications
Module 5: Creating Your Personal Brand – Part II
Contents: 5.1. Developing your website; 5.2. Blogger lists and networking; 5.3. Press kit essentials; 5.4. Practical applications
Module 6: Monetizing Your Influence
Contents: 6.1. Email marketing strategies; 6.2. Setting pricing and rates; 6.3. Understanding free campaigns; 6.4. Avoiding missed opportunities; 6.5. Practical applications
Module 7: The Marketing Ecosystem
Contents: 7.1. The follower’s role in marketing; 7.2. The influencer’s role in marketing; 7.3. Support systems for influencers; 7.4. Practical applications
Module 8: Personal Branding
Contents: 8.1. Human branding principles; 8.2. Key attributes of an influencer; 8.3. Industry sectors in influencing; 8.4. Different types of influencers; 8.5. Practical applications
Module 9: Understanding Followers
Contents: 9.1. Key characteristics of followers; 9.2. The social connection between influencers and followers; 9.3. Audience identification with influencers; 9.4. The Uses and Gratifications Theory; 9.5. Social identity theory and online purchasing behavior; 9.6. Practical applications
Module 10: Elements of Credibility
Contents: 10.1. Brand elements that create meaningful connections; 10.2. Core components of credibility; 10.3. Practical applications
Module 11: Persuasion Techniques
Contents: 11.1. What is persuasion?; 11.2. The components of persuasion; 11.3. Effective persuasion techniques; 11.4. Practical applications
Module 12: Manipulation Techniques
Contents: 12.1. Understanding manipulation; 12.2. Key elements of manipulation; 12.3. Relevance theory; 12.4. Manipulation techniques; 12.5. Case studies; 12.6. Practical applications
Module 13: Instagram Strategies
Contents: 13.1. Understanding the Instagram platform; 13.2. Instagram features and functions; 13.3. Visual communication strategies; 13.4. Optimal posting timing; 13.5. Effective hashtag use; 13.6. Common Instagram mistakes; 13.7. What to post on Instagram; 13.8. Practical applications
Module 14: YouTube Strategies
Contents: 14.1. Measuring video popularity; 14.2. Key elements of successful videos; 14.3. Creating original content for YouTube; 14.4. Practical applications
Module 15: Facebook Strategies
Contents: 15.1. Boosting follower engagement on Facebook; 15.2. Understanding Facebook’s engagement algorithm; 15.3. Effective message distribution; 15.4. Essential Facebook influencer techniques; 15.5. Current Facebook trends; 15.6. Practical applications
Module 16: Twitter Strategies
Contents: 16.1. Understanding Twitter’s unique platform features; 16.2. Creating effective Twitter content; 16.3. Essential influencer techniques for Twitter; 16.4. Best practices for Twitter engagement; 16.5. Practical applications
Module 17: Blogging Strategies
Contents: 17.1. Blogging fundamentals; 17.2. Defining your blogging goals; 17.3. Publishing and promoting content; 17.4. Crafting compelling blog content; 17.5. Practical applications
Module 18: LinkedIn, Snapchat, TikTok, and Tumblr
Contents: 18.1. LinkedIn growth strategies; 18.2. Snapchat marketing essentials; 18.3. TikTok content creation strategies; 18.4. Tumblr branding techniques; 18.5. Practical applications
Module 19: Email Marketing & Newsletters
Contents: 19.1. The importance of newsletters; 19.2. Why you should use email marketing; 19.3. The anatomy of a successful newsletter; 19.4. Practical applications
Module 20: Visual Selling Strategies
Contents: 20.1. The importance of using images in marketing; 20.2. Best practices for creating impactful visuals; 20.3. Practical applications
Module 21: Current Design Trends
Contents: 21.1. Social media design fundamentals; 21.2. Design rules for social media content; 21.3. Emerging design trends in digital marketing; 21.4. Practical applications
Module 22: Overcoming Challenges in Influencing
Contents: 22.1. Authentic communication strategies; 22.2. Sustaining creativity as an influencer; 22.3. Practical applications
Module 23: The Impact of Social Media on Influencers
Contents: 23.1. The relationship between social media and the human brain; 23.2. Instagram’s influence on digital behavior; 23.3. The psychological impact of social media on influencers; 23.4. Self-disclosure in digital spaces; 23.5. The rise of influencer backlash and online hate; 23.6. Practical applications
Module 24: The Future of Influencing
Contents: 24.1. The digital landscape and influencer marketing; 24.2. Children and influencer culture; 24.3. Social impact and well-being; 24.4. Trust and credibility in digital influence; 24.5. The future of influencer careers; 24.6. Practical applications
This comprehensive influencer course equips participants with in-depth knowledge and hands-on experience in building a strong digital presence, engaging audiences, monetizing influence, and navigating the evolving world of digital media.
The course blends theoretical concepts with real-world applications, ensuring that students develop the skills necessary to thrive in the influencer industry.